TL;DR – We collect anonymous data.
Ackmann & Dickenson uses Universal Google Analytics to track information about its visitors including demographic and
interest-based data. This information helps us understand our audience and tailor our website and marketing
communication for an optimal user experience.
Ackmann & Dickenson and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie)
and anonymous identifiers to determine visitor’s age and demographics. When someone visits a website that has partnered
with the Google Display Network, Google stores a number in their browsers (using a “cookie“) to remember their visits.
This number uniquely identifies a web browser on a specific computer, not a specific person. Browsers may be associated
with a demographic category, such as gender or age range, based on the sites that were visited.
by using the Google Analytics Opt-out Browser Add On.