Making life easier
Ackmann & Dickenson was challenged with redesigning Coloplast’s patient website to better align the site with new Coloplast brand standards, improve the ‘Find a Physician’ functionality, and enhance the overall user experience.
A&D partnered with Coloplast’s marketing team to restructure the information architecture (IA) for the new site. We benchmarked existing analytics to better position important patient content within the new IA. We applied SEO best practices to aid SEM and other digital marketing efforts.
The ‘Find A Physician’ component now features advanced search capabilities, including the ability to geolocate a physician. Available in more than 75 languages, the new property is now responsive and optimized for smartphones and tablets.