Making life easier for people.
| Web Development | User Experience Design | Visual Design | Search Engine Marketing | Analytics Tracking |
Plan, execute and deliver the redesign of Coloplast’s patient website coloplastmenshealth.com. Primary goals for the new patient website included aligning the site with the new Coloplast brand standards and improving the functionality of ‘Find a Physician’ while enhancing the overall user experience of the web property.
A&D partnered with Coloplast’s marketing team to restructure the information architecture (IA) for the new site. Existing analytics were benchmarked to increase the positioning of important patient content within the new IA. Best practice SEO methods were applied to aide SEM and other digital marketing efforts.
The ‘Find A Physician’ now features advanced search capabilities, including the ability to geolocate a physician. Available in over 75 languages, the new property is now responsive and optimized for smartphones and tablets.
View the site here.