December 14, 2016 / Mark Schumacher

Usability & Design for Healthcare Technology

Highlights from the Perch Health Tech Event On December 1st A&D proudly sponsored the latest Perch event at our office in Phoenix, AZ. Perch is a health tech meetup that aims to grow innovative digital health technology ideas into industry-changing solutions. The meetup group brings together technologists, thought leaders, health tech startups, hospital admins, doctors […]

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March 29, 2016 / Mark Schumacher

Solid Gold Hits: The Best of Sketch Plugins

  Last week I gave a presentation on a beginner’s guide to designing with Sketch in conjunction with IxDA Phoenix at Coplex studios in downtown Tempe, AZ. Also presenting was Stephen Olmstead, VP of Strategic Partnerships at InVision. This was   followed by a panel discussion on Sketch which I was lucky enough to partake in. If you’re unfamiliar with Sketch, […]

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May 21, 2014 / Mark Schumacher

Pizza, Mobile, and Fargo: Midwest Mobile Summit ’14

Fargo, ND is home to some of the greatest pizza in the world. Happy Joe’s Pizza Parlor, Duane’s House of Pizza, and Pizza Patrol are legendary among pizza aficionados in the midwest. Fargo also happens to be the home of the Midwest Mobile Summit. Now in it’s second year MWMS is a two-day conference on […]

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September 24, 2013 / Mark Schumacher

“Shouts to ppl deleting photos” – iOS 7 Ramblings and Reactions

iOS 7 came out last week and with it came the a flurry of social media moans and complaints about everything from the download times (it took some people hours), to space needed to install (3 gigs!), to the new interface (Everyone hates the new Safari icon, it’s so terrible). My favorite improvement is the […]

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July 25, 2013 / Mark Schumacher

A new A&D site is born!

We’ve launched a new Ackmann & Dickenson site today! Our new site was designed, developed, and strategized by our team over the course of the last few months and we’re excited to have it live. Here’s a few words on how we got where we are today: Content is king From an information architecture perspective, […]

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November 29, 2011 / Mark Schumacher

#kerning and the #nbalockout

  The confidence in my own design sensibilities and aesthetics were temporarily shattered recently as a result of checking Twitter more often then I should. An omnipresent vortex of time wasting links. The following is a synopsis of my Twitter related thoughts throughout the workday: “Hmmm, I’m not sure if that gradient is the best […]

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June 8, 2011 / Mark Schumacher

“Fixed” Got Fixed

As an office of predominantly iPhone users, we were all excited about WWDC and the future of iOS. Overall, Apple didn’t disappoint; I’m ecstatic Notifications has been overhauled and I’ll be glad to see my missed calls AND crucial Foursquare checkins together at last (Oh, cool, you’re at Chipotle again? Way to go!). In addition […]

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December 17, 2010 / Mark Schumacher

Above the Fold: Information Overload

People have learned to scroll. What was once considered an impossible task is now a reality. When discussing ‘the fold,’ it’s easy to get confused because there is no exact definition of what the fold is. Talk to anyone on your sales, design or development teams and you’ll get three different answers. The term ‘Above […]

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