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Franke+Fiorella

A consultative role optimizing the User Experience.

frankefiorella.com

Challenge

Ackmann & Dickenson and Franke+Fiorella design teams collaborated to migrate the new Franke+Fiorella brand identity design into a clean, easy-to-navigate website with an easy-to-manage content management system. Franke+Fiorella created a design that would showcase their portfolio in a visually accessible way and include strong calls-to-action.

Approach

The Ackmann & Dickenson design team played a consultative role with the online implementation of Franke+Fiorella’s new design, making sure the online experience had intuitive UI and UX. Our unique partnership allowed Ackmann & Dickenson to advise on functionality and best practices for the web while Franke+Fiorella retained full creative leadership. Ackmann & Dickenson’s internet marketing team played a vital role working with Franke+Fiorella’s copywriters to implement keyword-rich, SEO-optimized content. Keeping in mind Franke+Fiorella’s primary target audience, Ackmann & Dickenson optimized the website for Windows browsers and mobile devices.

Outcome

Franke+Fiorella’s newly designed web property showcases beautiful photography of their client work and company culture, and is intuitive to navigate. The site is SEO-optimized and contains a user-friendly content management system for the Franke+Fiorella team to operate long-term.