Custom solutions for supply, equipment transport & storage
PHS West aimed to strengthen its online presence and solidify B2B sales efforts. The timing was right to build an innovative and responsive website that would drive quality leads and provide a state-of-the-art experience for customers.
After a highly-collaborative discovery process, Ackmann & Dickenson recommended a Content Management System (CMS) to provide PHS West with the self-sufficiency and flexibility they desired. The A&D team approached the project holistically; digital marketing, UI/UX and development worked seamlessly to ensure all requirements were understood and met throughout the design and development process.
Armed with robust analytics, our digital marketing team assessed popular navigation paths, content pages and product offerings to inspire the new site architecture. These insights allowed our UI/UX team to elevate important content and give consumers immediate, fingertip access to product information.
PHS West’s new web property features an intuitive and fully responsive user experience that incorporates lead-generating best practices. Product pages are more comprehensive, easy to navigate and drive conversions.
Email and form automation enables PHS West to see which product a prospective client was viewing when they submitted the “request a quote” form. Conversions have increased substantially since site launch. Form submissions grew from an average of one to two per month to an average of 20 per month, while conversion rates increased from 4.2% to 12.7%.
You can view the site here.