Articles by Mark Schumacher

#kerning and the #nbalockout

November 29, 2011

  The confidence in my own design sensibilities and aesthetics were temporarily shattered recently as a result of checking Twitter more often then I should. An omnipresent vortex of time wasting links. The following is a synopsis of my Twitter related thoughts throughout the workday: “Hmmm, I’m not sure if that gradient is the best …

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“Fixed” Got Fixed

June 8, 2011

As an office of predominantly iPhone users, we were all excited about WWDC and the future of iOS. Overall, Apple didn’t disappoint; I’m ecstatic Notifications has been overhauled and I’ll be glad to see my missed calls AND crucial Foursquare checkins together at last (Oh, cool, you’re at Chipotle again? Way to go!). In addition …

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Above the Fold: Information Overload

December 17, 2010

People have learned to scroll. What was once considered an impossible task is now a reality. When discussing ‘the fold,’ it’s easy to get confused because there is no exact definition of what the fold is. Talk to anyone on your sales, design or development teams and you’ll get three different answers. The term ‘Above …

Posted in: Blog