Challenge:
Ackmann & Dickenson (A&D) partnered with Gartner Studios to develop a new eCommerce web property. Development was to be based off of the wireframes and designs that had been completed by the team at Gartner.
Approach:
A high-touch, strategic partnership with Gartner’s key web team members was instantly established. Multiple eCommerce platforms were examined and ultimately Magento was the mutually agreed upon eCommerce solution. A WordPress front-end was seamlessly integrated with the Magento eCommerce platform.
Outcome:
A comprehensive eCommerce solution with a highly intuitive user interface (UI) was implemented. The new platform allows for a superior online shopping user experience (UX). Enhanced product features and functionality includes multiple product views with user controlled zoom lengths, social media integration and streamlined user navigation from Log In, My Account, My Cart and Checkout. The new site features over 575 products. The high-touch, iterative communication process that was established with the team at Gartner was essential to the ultimate success of this project.