Challenge:
Ackmann & Dickenson Inc. (A&D) was one of two web firms selected by HealthNewsReview and their governing board to re-architect, re-configure and redesign the web property www.healthnewsreview.org. Ultimately A&D was awarded the project.
Approach:
A&D’s Team of Software Engineers began by reconfiguring the existing database schema and migrating all relevant historical data. A custom plug-in and custom script was developed to resolve data mining and data migration issues. WordPress was the open-source Content Management System platform implemented to enable HealthNewsReview to be self-sufficient and to post content quickly. Google docs are also being utilized to streamline the workflow for the dozens of Doctors, Scientists and Journalists nationwide that serve as active reviewers on the site. Progressive Disclosure methodologies were utilized in the information architecture and design to enhance both the user-interface and user-experience.
Outcome:
The following was an email A&D received from HealthNewsReview post launch… “I have already received many rave comments from visitors to the new HealthNewsReview.org. Many of those comments address the precise targets of the redesign. They notice and appreciate the specific things that I said I needed to fix when I first met with you months ago. What satisfaction that gives: to think you know what needs improvement, to give your ideas to a team who only makes them better and then executes the change, and then to hear back that it hit home with users… I’m so glad I found A&D.” Gary Schwitzer, Publisher, HealthNewsReview